Daytime GP home visits in Australia: the market, the demand, the opportunity

A complete picture of private daytime GP home visits in Australia — who is using them, what they cost, what the existing market looks like, and why the daytime gap remains the most significant unmet need in Australian primary care. Sources listed at the end of this page.

The daytime gap that after-hours services don't cover

Australia has a well-established network of after-hours home doctor services. 13SICK, Hello Home Doctor, DoctorDoctor, 13CURE, and OnCallDrs collectively provide bulk-billed GP home visits when regular clinics are closed. These services are built around Medicare's after-hours item numbers, which attract significantly higher rebates than standard business hours consultations. According to Abby Health, standard hours are defined as weekdays 8am–6pm and Saturdays 8am–noon — and none of the major after-hours services operate within those hours.

The result is a significant gap. Patients who cannot physically attend a clinic during business hours — the elderly, the mobility-impaired, the chronically ill, parents with sick young children, post-surgical patients recovering at home — have no equivalent service available during the hours when most consultations happen. This is the gap C.A.L.L.S is built to fill.

Who needs daytime GP home visits

Perth Home GP, which has operated a private daytime home visit service since 2020, describes the daytime cohort explicitly: their regular care program is built specifically for patients who are unable to access a bricks and mortar GP clinic, with particular focus on elderly patients and individuals with disabilities. The service has grown continuously since 2020 and is actively expanding its GP team — the clearest possible signal that demand is real and sustained at private prices.

What patients are already paying for daytime home visits

The pricing data from existing services validates the market clearly. According to Perth Home GP's published fee schedule, a standard 20-minute daytime home visit costs $226.55 upfront for non-concession patients. After submitting a Medicare rebate claim, the out-of-pocket cost is $150.

For comparison, premium private GP clinics in Melbourne CBD charge $118–$130 for a standard 20-minute in-clinic consultation, with a Medicare rebate of $43.90 leaving a $72–$86 out-of-pocket gap. A patient paying $150 out of pocket for a home visit is paying approximately $64–$78 more than a premium clinic visit — for a doctor who comes to them rather than requiring them to travel.

The scale of the opportunity

According to IBISWorld, Australia's General Practice Medical Services industry generates $29.1 billion in revenue in 2026, with 53,415 GP businesses operating nationally. The Australian Institute of Health and Welfare (AIHW) reports that Australians average 6.1 GP visits per person per year — up from 3.8 when Medicare began in 1984 — and that more than 8 in 10 Australians had at least one Medicare-subsidised GP visit in 2024-25.

Perth Home GP proves the model works at private prices in a single city. C.A.L.L.S is building the national marketplace that takes that proven model to every CBD and metropolitan area in Australia — with GPs setting their own fees, keeping every dollar of their consultation fee, and accessing patients through a platform built specifically for in-home care.

Why C.A.L.L.S is the national answer

C.A.L.L.S is a membership-based GP home visit marketplace. GPs join on a flat monthly membership and keep 100 percent of every consultation fee. There is no commission, no percentage taken from billings, no room fee. The GP sets their own rate. The patient pays directly and claims their Medicare rebate afterward. The platform provides GPS-tracked dispatch, trust-held payments released 72 hours post-visit, and in-app communication — everything a GP needs to run a home visit practice.